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Classical strategies built around market share rarely lead to dramatic and enduring success. In most industries – probably yours – hard fought gains fade as competitors copy innovations and counterattack with new offers of their own. But there is a way out of this competitive "Red Ocean" Using cutting edge concepts to drive value innovation and demand creation your organization can chart a course to a "Blue Ocean" where the competition does not yet exist. This Blue Ocean is also where your organization's distinctive process capabilities can deliver value that would-be competitors cannot easily copy


This Blue Ocean Strategy course will show delegates how to create uncontested market space and make the competition irrelevant. In this one day “action learning” course delegates will learn the practical application of Blue Ocean Strategy / Value Innovation tools, methodologies, and frameworks. Participants will gain an in-depth understanding of how to apply the tools and methodologies to break through conventional competitive strategic thinking.




1 day


Course Objectives


By the end of the course, participants will be able to:

  • Acquire an in-depth understanding of Blue Ocean Strategy tools and concepts  

  • Apply Blue Ocean Strategy principles, frameworks and tools

  • Start developing Blue Ocean Strategy for your organisation

  • Understand how to engage their colleagues in a Blue Ocean Strategy process


Areas Covered


Understanding the Power of Blue Oceans 

  • Introduction to Blue Ocean strategy

  • Blue Ocean Case File

  • The origins of Blue Ocean strategy


Principles of Blue Ocean Strategy

  • Thriving in uncertain times through Value Innovation

  • Strategic moves and sustainable value creation

  • Advantages of a Blue Ocean strategy

  • The market dynamics of Value Innovation


Understanding Your Organisation

  • Current Strategy Canvas

  • Future Strategy Canvas

  • 4 Actions Frameworks

  • Critical Success Factors (CSF)


Training Method 


  • Our trainer brings real-world experience to every training.

  • Participants will be led, not lectured, through a combination of presentations, hands-on exercises, group discussions and videos.

  • Our workshops provide an experiential environment where participants can take risks and make adjustments based on their results.


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