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Innovation, Creativity and Entrepreneurship


1-2 Days 


In today’s highly competitive world, business success depends increasingly on the ability to lead creatively and innovate. Business leaders are already recognising the importance of “thinking outside the box” in shaping business strategy. Being different is a major source of competitive advantage.


This ambitious course focuses on stimulating creativity in individuals and teams within organisations. Through the use of practical case studies, individual and group exercises and videos, delegates will learn tools and techniques to unlock their potential for creativity and innovation which will help them transform ideas into reality. The workshop will cover creative thinking models and strategies that will challenge delegates and help them review their existing perspectives and consider alternative ways of thinking.


The philosophy of the workshop is that every problem is an opportunity for a creative solution; and its goal is to help delegates identify individual and organisational factors that promote and inhibit creativity and innovation.


  • Develop the mindset, skill-sets, and toolsets of highly creative people in business.

  • Discover your natural capacity for creativity through a range of hands-on activities that will appeal to both sides of your brain.

  • Explore some of the thinking strategies of innovators in business and how you can apply these strategies to your everyday work.

  • Experiment with ideation tools that supersede traditional brainstorming in a fun, inspiring action-filled environment.

  • Develop your skills in idea-generation, problem solving, collaboration and creativity.

  • Learn creative techniques you can apply immediately to your work, to help you innovate more effectively


  • Leverage your creative style(s) and increase your confidence in your creative abilities

  • How to generate, analyse, evaluate ideas, and manage the process from ideation to implementation

  • Develop a set of seed ideas creative solutions to your specific business challenges and strategies to implement these

  • Critical thinking skills: Using a whole-brain approach to thinking through problems, questioning prevailing wisdom, and discovering creative solutions

  • How to inspire and engage your team in collaborative creativity

  • How to get people on board to help you turn ideas into action

  • Improve your leadership, communication and thinking skills

  • Create a language and a structure for creativity and innovation

Areas Covered

  • Introduction to Creativity

  • What is difference between Invention, Discovery Creativity, Innovation

  • What is Creativity in business

  • Difference between critical thinking and creative thinking

  • Myths About Creativity

  • Exercise: 20:20 Uses of our Product/New Services

  • Exercise: Lateral thinking


  • Understanding Creativity

  • Surveys: The need for creativity (Adobe, IBM)

  • Characteristics of Creative People

  • Creativity Blocks and how to overcome them

  • Exercise: Idea Generation

  • Exercise: Useless Inventions


  • Innovative Products and Services

  • Lessons from Pixar, Google and Nike

  • Creating the Innovative Work EnvironmentLEGO- An Innovation Case Study


  • Being Innovative: Creative Problem Solving

  • Levels of Innovation

  • Ways to produce innovative solutions for challenging problems

  • Idea generation techniques

  • Problem identification techniques

  • Exercise 5: An Innovation Exercise

  • Exercise 6:That’s Just the Way it is


  • Entrepreneurship Skills and Competencies

  • Skills and competencies of a successful entrepreneu

Who Should Attend

  • Managers, team leaders, directors, project managers, supervisors and staff in all industries, and anyone who has influence over the creation, adoption and implementation of new products, services and processes

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