Brands have increasingly become a greater part of all our lives and the development of a successful brand adds top line revenue as well as bottom line profit. Powerful branding is all about creating a niche that only you can own and really defending it from your competitors. It is about communicating in a way that inspires and motivates your clients to want to do business with you.

 

This highly practical workshop will take delegates on a journey that will inspire them to think big, gain clarity around their brand and explore the ingredients of an engaging brand identity that will truly resonate with their current and prospective clients. Through the use of practical case studies from global organisations delegates will learn how some companies have developed successful global brands and how not to make the mistakes others have made. The workshop includes exercises which allow participants to use the information provided and develop their skills, making it easier to implement any changes back in the workplace.